The bookmaker 188bet until 2024 will be the regional partner of Formula 1 in Asia. A 5-year contract will cost the bookmaker $ 100 million.
Officially, their cooperation was announced on March 5 at the legendary Silverstone circuit. Commercial transactions on behalf of Formula 1 are concluded by the London-based Interregional Sports Group (ISG).
188bet was formed in 2006 in the UK, but in March 2019 left Albion, focusing on foreign markets, in particular on Asia and South America. Now 188bet can broadcast auto racing on the site and social networks.
Sportspromedia.com reported that in five seasons Formula 1 will receive $ 100 million from the bookmaker.
This season, Asia will host the 5 stages of Formula 1: Bahrain, Vietnam, Singapore, Japan and the UAE. The Chinese stage was postponed indefinitely due to the coronavirus, and in Vietnam, the “royal race” will be held for the first time in history.