Bally’s Corporation has completed its acquisition of Telescope, a real-time audience engagement solution provider. Financial terms of the deal were not disclosed. In parallel, the giant said that Telescope products will leverage its subsidiary brands Bally’s Interactive, BallyBet and Bally’s Sports and offer users an integrated experience through which they can communicate across multiple platforms and channels.

Bally’s added that by providing personalized and interactive content, Telescope will enable the brand to reach a younger audience and expand its customer base.

“Telescope delivers a high level of creativity, innovation and efficiency in the social and digital media space. We are confident that this will increase the interactivity and loyalty of our customers to products, ”admitted Bally’s Senior Vice President for Strategy and Interaction Adi Dhandhania.

He continued, “We look forward to working with the Telescope team not only to strengthen the business, but also to create new collaboration tools that we can use in the media and digital space.”

Note that this deal took place after Bally’s recorded a net profit of $68.9 million in the second quarter of this year, which indicates a significant increase in the indicator compared to the same period in 2020. The company is in a phase of active growth and others may follow this deal.

In addition, these three months became the most profitable quarter in the history of the company in terms of total revenue – $267.7 million. This is 826.3% more than was received at the same time last year.

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