Penn National Gaming, American operator of casinos and racetracks, has decided to begin its first work with a professional sports league. They added to its betting empire a great relationship with NASCAR for becoming the stock car racing association’s authorized gaming provider. It was announced on Friday.
This agreement between two companies was revealed some weeks before the start of Daytona 500.
The main reason of so unexpected decisions is a new mobile NASCAR’S game, where all players have a chance to become a winner of $50,000 in each of 36 sports races if the player predicts accurately the race winner and six best drivers of six race groups. The game is free-to-play and it’s called Finish Line. It will be available for both iOS and Android systems.
Financial terms of the contract aren’t disclosed. The only known fact is that according to the agreement Penn National Gaming should continue to sponsor the “Hollywood Casino 400” at Kansas Speedway, one of Penn’s casino brands, till 2020.
Let’s remember that last year, NASCAR, American auto racing company, together with Genius Sports has already produced a sports betting program. They have also tested a live betting concept that permitted to fans of racing to make in-race wagers at some casinos in Iowa, Mississippi and New York. It only shows that NASCAR is interested in embracing sports wagering. It can permit them to receive a bigger profit from all USA sports betting, even if in sportsbooks the betting on auto racing stays in the “other” category, because there are more fans of football, basketball and baseball that bet on these kinds of sport more often. It makes them more popular with a huge amount of money in play.
Another problem is that the biggest part of Las Vegas sportsbooks doesn’t provide auto racing fans with all possible tournaments for betting. The most common are bets on race winner, the most laps led and head-to-head match ups.