In England, the number of gambling companies sponsoring sports teams has almost halved since 2019. This is evidenced by research data from the consulting company Caytoo.

Analysts clarified that if in 2019 the share of gambling operators sponsoring sports clubs was 15.3%, then in 2021 it was already 8.1%.

Experts added that the share of sponsorship from alcohol companies has decreased.

They explained that such changes are related to the growing public demand for professional sports to be more socially responsible for the fans and residents of the communities that represent the teams. This may also lead to the fact that the UK government, as part of the revision of the national gambling legislation, is likely to prohibit gambling operators from sponsoring sports organizations.

But representatives of the digital industry, which began to grow very rapidly during the coronavirus pandemic, increased their shares in sponsorship of sports teams. In addition, construction, engineering, automotive, energy and media companies are increasing their sponsorship presence.

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