New UK Betting Sites 2021

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New Online Bookmaker vs An Old One

The level of competition in the global betting market is very high. Traditionally, the tone is set by reputable offices that have been working in the industry for decades. However, new bookmakers, which were founded or licensed relatively recently, can also offer their customers very comfortable conditions for betting. The best new betting sites rating compiled by Pro-gamble experts, includes bookmakers progressing at the most active pace and steadily replenishing their audience of active users.


Before you start accepting bets on any event, bookmakers evaluate its probability. This probability is embedded in the coefficient with which the player is invited to bet. But in addition, this coefficient also includes a kind of commission, which goes to the bookmaker from each bet made. That is why the odds of different bookmakers may differ for the same event: they use a different “commission”. The smaller it is, the higher (and more profitable for the player) the coefficient will be.

This “commission” is called margin, and it is its size largely affects the location of the bookmakers in the ranking on this page. All bookmakers have margins without exception, but its value is not fixed and varies depending on the operator and even the sport.

It happens that a certain bookmaker offers very good odds for conditional football, but at the same time its quotes for other sports are significantly inferior to those of competitors.

But many new UK bookmakers offer their players inflated odds. This is justified by increasing the audience of the bookmaker. In a similar maneuver, new betting sites will receive less money, but they will receive many new users. For us, players are primarily a chance to win more than we can do with other bookmakers.


Competition in the betting market in the UK is only continuing to increase. Today, there are already many bookmakers who offer betting services. Each of the offices conducts its own marketing campaigns, of varying degrees of aggressiveness, trying to attract the maximum number of new customers. One of the key tools for attracting new players is still the bonuses of bookmakers, which are tacitly divided into two types: “for replenishment” and “no deposit”.

What are the differences?

When the phrase “bookmaker bonus for registration” is mentioned, it means that the player needs to go through registration, identification (only in legal offices) and replenish the balance. In most cases, the bookmaker offers the player a bonus the size of which will be similar to the player’s first deposit. For example, a player has deposited $1,000 into his account, in return the bookmaker will provide a bonus for the same amount. However, it should be understood that the offer to receive and wager the welcome bonus in each bookmaker is very different.

And in order for new betting sites to enter the UK market, they must somehow attract customers. One of these tricks is to provide bonuses. Most often, new sports betting sites offer players non-deposit bets that are very easy to wager. This is a great way to attract many new customers, as people want to get money for free.


Robotic cameras, advanced algorithms and big data are already in use today to bring innovation to sports betting. Sport VU’s cutting-edge cameras recently installed on the NBA League’s basketball arenas capture data sets that can be used to offer many new types of bets, such as how long a player has scored or how many double leads happen per game.

And if cameras with artificial intelligence that monitor ongoing sporting events are not new, then new system capabilities for tracking data are pushing the revolution in statistics. Sports VU cameras owned by STATS, a Chicago-based company, are based on technology first used in ballistic missile defense systems, with only basketball-specific motion tracking. Following permission from the NBA, other sports leagues in America became interested. The NFL Hockey League invested in Sportrader, a European company that also processes data for NASCAR races. Major League Baseball introduced its own motion tracking system earlier this year, while WTA and ATP tennis tournaments can receive real-time data analysis. Sports betting in the USA lagged behind Europe for many years, but now they can get a huge advantage.

These innovations allow new sportsbooks to receive many new customers. Especially in our time, eSports bets are valued. Therefore, all new online sports betting sites introduce the widest line to this sport on their sites.

Customer Service

As in any other bookmaker, primarily for the player in relation to the site administration. A player may have problems at any time during his bets. In such cases, you have to contact support.

Customer Service should treat the player as politely as possible, answer all questions. At new UK online bookmakers, support is available 24 hours a day. To check your competency, you can ask any simple question, for example, about the conditions of the registration bonus. So you can make a conclusion about the quality of work.

Weakness Points of New Betting Sites

  1. The first unpleasant moment, although those who win serious amounts will not complain about such a small commission. The tax on winnings (in new bookmakers) is very large
  2. Of the minor drawbacks, it is worth noting that the support service is not always of high quality, sometimes underestimated odds for certain matches, a low maximum rate in unscrupulous offices, and sometimes account blocking if the capper has violated one of the rules of the betting resource, the identification process (identity verification) in legal sites.
  3. If the company is new, then there are no guarantees in its work. Unfortunately, new bookmakers do not work long if they were created by unknown companies. They are very likely that the club will be closed, and the player will not be able to get their money.

Important Factors to Look for in New UK Betting Sites

If you decide to find new gambling sites in UK, then you need to pay attention first of all to these things.

Payments, Banking & Payout Speed

One of the main questions is whether you can replenish your gaming account at the bookmaker and withdraw money won in the future. Both legal and offshore offices work with the following payment systems:

  • Bank cards. They can be used to replenish the account, and for withdrawal. The most convenient means of payment that all bookmakers use.
  • Electronic wallets. The exact list of supported resources must be clarified on the website of the selected bookmaker. Some work with wallets for both input and output, others only replenish accounts.

The exact list of supported systems and functionality depends on the specific bookmaker. If you use the services of a foreign bookmaker, be prepared for the fact that the means of payment may not include the usual wallet, or it can only be used to replenish the game account. Bank cards are universal and supported by all bookmakers, but the company may require a scan.

Security & Safety

Reliability is a universal criterion for choosing new online betting sites in UK, regardless of whether you want to make a couple of bets on your favorite team or seriously expect to earn extra money. In any case, you will bet on not some virtual candy wrappers, but on your hard-earned money. And if you trust an unchecked bookmaker, you will burn out no matter how well versed in sports.

To choose the best bookmaker for sports betting, you should read the player’s reviews and rating on the profile site. Further, evaluate the reputation. If the office has an official license, this already speaks of its reliability: in order to obtain permission, a number of conditions are required. Such a company will definitely not close after accepting several large bets.

Legality, Regulations & Licenses

There are two types of offices in the UK. Some work legally, have a license, a website in the domain zone and transfer taxes from each win. Such offices carry out all payments with customers through the UK Gambling Commission, an interactive betting accounting center.

There are also offshore companies. Their sites can be located in any domain zone. They do not have an official license, they can finally close at any time and leave the UK market.

Legal offices offer a limited set of bonuses, work with pounds and with payment systems approved by the UK Gambling Commission.

Real User Reviews & Ratings

Any operator in the gambling industry knows that getting a positive review in this area is very difficult. How can a company receive positive feedback from a person who loses money as a client? The most positive reviews are collected by bookmakers that are tolerant of speculators. The reason is that it is speculators who have something to tell about the office. Ordinary players rarely leave positive reviews. They do this in two cases: they won or they moved to a good office from a bad one and felt the difference.

The player is the main expert on the work of new betting sites in 2019. Therefore, it is worth taking into account their feedback.

The Software & Platform

Software for such establishments should include backend and frontend.

Frontend is an element that a gambler can see. In other words, it is a user interface. It is very important that the resource interface of the bookmaker’s office does not cause any questions for users.

Visitors should be able to focus on betting. Thus, software with a simple and convenient interface will bring success to your institution.

Backend is a component of the resource that is intended for the administrator and operator. This component of the software affects the speed and stability of the bookmaker.

The success of the institution presented directly depends on the quality of the software. Thus, the choice of software supplier should be treated as responsibly as possible.

Therefore, be sure to try the site for speed. Will it work badly for you?

Variety & Quality of Odds & Markets

Another important factor when choosing an office is the latitude of the line. In simple terms, the number of sporting events you can bet on. This parameter is becoming more flexible because more and more new offers appear in the lines of bookmakers. Popular sports are present at absolutely all bookmakers. The choice of office for this parameter is purely individual and depends on the preferences of the player himself. True, if you are interested in which bookmaker to choose for eSports betting, then the parameter of the availability of the necessary disciplines, tournaments and even matches becomes decisive.

It is best to find your middle ground among reliable bookmakers – the company that will provide you with the necessary sporting events and betting options at fairly high odds.

Similarly, you should approach the betting on events in the line. A list is a list of all bets that a bookmaker offers you as part of an event. Basically, bookmakers try to copiously paint each match to meet the needs of any player.

Promotions & Bonuses

Experienced players are clients of bookmakers who receive a stable income from bets. Betting is also a source of income for bookmakers, so they try to attract new players and encourage regular customers. For these purposes, loyalty programs are developed, promotions are held, bonuses are offered for performing certain actions.

Bonus promotions are the main way to attract new customers to the best new online bookmakers in UK. What does an experienced player do? He enjoys these bonuses at the new bookmaker. Thus, he can increase his profit.

New Bookmakers Top Features

Live Streaming

In order to increase the bettor’s interest in working with a sports forecasting company, the best marketing move is the availability of broadcasting betting shops. If you look at many of the best new betting sites in UK, you can see that the organizers provide options for video viewing on the Internet. Online resources use video broadcasts of football, tennis, hockey, and basketball matches.

Video broadcasts have become the trend of many bookmakers, which expand the possibility of attracting bettors for live betting. In most best new sports betting sites, viewing tournaments is available without downloading applications for the player. Just open the browser window and find the video review option for a particular match. As a rule, the option itself is presented in the form of the “TV” icon on most sites. Some bookmakers with online broadcasts impose restrictions on users, in particular, to reduce the load on the work of the Internet portal. Some companies allow viewing for users who place a bet on a particular tournament; other companies allow video viewing for those who have a positive account balance.

Mobile Applications

Technological progress does not stand still. Today, most players abandoned cumbersome stationary computers, laptops and switched to betting from mobile devices – smartphones or tablets. The best online bookmakers develop applications for all gadgets and operating systems. Such mini-versions of bookmakers are positioned as a replacement or addition to complete solutions. The functionality of mobile sites and applications is reduced, but this is offset by the speed of work, minimal resource consumption and convenience.

When compiling a rating of best new UK betting sites, several key criteria were used.

  1. The presence of a mobile site. Some bookmakers are limited to creating applications for iOS and Android, others are developing a mini-site for any gadgets.
  2. Functionality. All good mobile bookmakers allow you to bet with various mobile gadgets. Further functionality depends on the specific bookmaker: some companies allow you to register using mobile devices, replenish your account, withdraw money, and place bets on sweepstakes and casinos. Others are limited to sports betting and account top-ups.


Among the main eSports disciplines that are accepted for bets, one can distinguish, for example, games such as Dota2, Starcraft 2, League of Legends, World of Tanks, CS: GO. Bookmakers usually accept bets on all major international tournaments, including SLTV Starseries, Starladder, Raidcall, The International, DreamHack, and some on smaller tournaments and qualifications.

It is worth noting that in addition to the classic bookmakers, which accept e-sports betting among other more familiar and popular sports and do not provide a particularly wide line, there are specialized e-sports bookmakers with a large number of betting options. Usually these are new bookmakers that appeared not so long ago. Such sites are designed solely to attract a narrow audience.


When to stay with the old operator & when to change to a new betting site?

If you are betting on classic events like 1X2 and you do not need eSports and increased bets, then there is no point in switching. It is best to change the office for those who do not have built-in viewing live matches. This is a very useful thing at best new UK sports betting sites.

Can new betting sites be trusted?

If they are confirmed by a license, then such sites are completely safe. They will pay you money, even if they close. Therefore, be sure to choose a bookmaker with a UK Gambling Commission license.

How to evaluate a betting site?

You can rate your betting site based on the criteria that we specified in the “Important Factors To Look” for in new UK betting bites section of this article. It says in more detail what you should pay attention to and choose a bookmaker for yourself.