The coronavirus pandemic has been one of the largest and most severe shocks in decades. It has led to significant changes in people’s habits, which have persisted even now, when restrictions are not so strict. All these factors have affected the gambling business.
Thus, the UK Gambling Commission reported that during the coronavirus pandemic, the number of active users in various gambling games has increased significantly.
However, it does not mean that more and more people began to play during the pandemic. This is because a single customer who launches online poker, slots and roulette, for example, would be considered an active user in three categories. The British gambling regulator indicated that throughout the pandemic, the number of active players increased by 1.5 million. At the same time, the gross profitability of the industry remains 80 million pounds lower than in 2019.
The Commission concluded that the total customer base of gambling operators remained at about the same level. However, users faced with massive restrictions on movement began to try a wider range of entertainment offered by online casinos or bookmakers.
The Commission also received information that, despite the significant increase in the range of options used by operators, the volume of their cash costs did not show a significant increase. According to experts, this is due to a certain fear of people to spend more in conditions of uncertainty and due to the possible loss of a job. All this, as the regulator pointed out, did not lead to an increase in the gross profit of the gambling industry.