Online poker operator PokerStars has entered into an agreement with Interregional Sports Group and the organizer of Formula 1 races.

Through this deal, PokerStars will be advertised on European Formula 1 broadcasts through 2023.

Partnering with Formula 1 will give PokerStars the opportunity to attract fans with a passion for the sport that goes far beyond motorsport, the online poker operator said. According to them, this is a great deal to allow PokerStars to reach a large audience and focus on key regions for the operator.

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